Ducati spread its 2015 World Première event, a presentation of the latest bikes in the 2015 range held in Milan on the eve of EICMA 2014, through video sharing website, YouTube. The new products, innovative technology and ambitious plans for the future have made Ducati more upbeat and confident than ever. The new range features true ‘dream bikes’, the offspring of Ducati’s renowned engineering brilliance and creativity.
The press conference provided Claudio Domenicali, CEO of Ducati Motor Holding, with an opportunity to take stock of both the market and Ducati, and unveil the soon-to-be-released bike range. Despite the difficulties of the complicated, challenging international scenario, 2014 saw Ducati – a part of the Audi Group since 2012 – continue the positive growth trend of the last few years.
Claudio Domenicali, CEO of Ducati Motor Holding, during the presentation press conference, said, “For Ducati, 2015 is a milestone as Ducati enthusiasts will be able to choose from a range more technologically advanced and innovatively designed than ever. A sports bike, the 1299 Panigale, that promises to set a whole new on-track standard thanks to raw power and sophisticated electronics, and a new all-round Multistrada 1200 that combines sports handling and performance with smoothness and low fuel consumption at a whole new level. With ‘The Land of Joy’, the Scrambler brand will be providing dealerships with a breath of fresh air and high spirits, offering a bike with a never-before-seen mix of motorcycling modernity and heritage.”
Following the launch of the Ducati Scrambler last month at Intermot, this new Ducati brand and its four versions provided the perfect curtain-raiser at the Elfo Puccini Theatre in Milan, the venue for the Ducati 2015 World Première of the new 2015 models. Afterwards it was the turn of two completely new bikes soon to be presented at EICMA 2014, the 1299 Panigale and new Multistrada 1200, plus three other new versions (Panigale R, Diavel Titanium and Monster Stripes) and an array of new accessory and apparel products.
For 2015, Ducati also wanted to take the exclusiveness concept that forms the backbone of the Diavel project and raise it to a whole new level. Titanium, carbon, craftsmanship, finishing touches of outstanding quality, a near-manic attention to detail, dedicated design, a limited edition of just 500 bikes: these are the core features of the latest addition to the Diavel family, the Diavel Titanium.
In addition to the new bikes presented by Ducati, 2015 also promises a host of new accessories, special parts and a new apparel collection, which includes both high-grade technical clothing items and the eye-catching apparel and accessory collection dedicated to the Scrambler world; the latter was presented at the W.P. Store showroom in Milan with a special event that saw press, public and enthusiasts flock to the highly original, fun-packed Scrambler Ducati “Land of Joy”.
The Ducati 2015 World Première also saw an appearance by the two official MotoGP 2015 flag bearers, Andrea Dovizioso and Andrea Iannone, just ahead of their last race of the MotoGP 2014 season in Valencia on Sunday 9 November.
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