Delhi wins MyCityMyZest contest

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Added in: News

Zest image

Tata Motors, today concluded the MyCityMyZest contest with tweets from Delhi being the highest. A total of 61,156 tweets by 1,120 people has resulted in Delhi winning the contest. It will be the first city to get an exclusive preview of the brand new car, the Zest from Tata Motors. The first Zest Studio has been set-up in Ambience Mall, Gurgaon today, where top 30 participants from Delhi will be honored with gifts and will be given priority access to drive the Zest. (If you don’t live in Delhi, read our review of the Zest 1.2 Revotron Petrol and the Zest 1.3 F-Tronic Diesel)

The Zest Studio starts in Delhi today at Ambience Mall, Gurgaon and will be in the city till 5th September. These studios will give an opportunity to car enthusiasts to test drive the Zest and engage in various activities and interactive games.

Tata Zest F-Tronic review

At the Zest Studio, customers can not only experience the car but also know everything about the car through a high-tech Interactive Touchscreen Brochure and play the Revotron Challenge game to experience the multi-drive mode features in the car. They can participate in the Zest Mode Quiz to determine whether he or she is Sport, Eco or City mode person. With the Augmented Reality App, users can click themselves with a virtual Narain Karthikeyan and upload it on their Facebook page.

Commenting on the occasion, Ms. Delna Avari, Head, Marketing Communications, Passenger Vehicle Business Unit, Tata Motors said, “With Zest, we have taken a huge leap in our product development process and the car has been loved by all. On the marketing side, our focus is to get customers to experience this dynamic car and see for themselves the technologies which have gone into it. The MyCityMyZest Twitter contest has been a unique platform to crowd source. The contest saw 84,440 tweets and 4,361 participants tweeting till the last date to get the Zest to their city. It shows how much interest we have generated for our new car. And we now offer our next customer delight, the Zest Studio, which comes first to Delhi. Never before has a test drive been such a creatively holistic experience, allowing customers to fully engage with the car. The Zest experience will bring alive the three vectors – Designext, Drivenext and Connectnext for our customers.”

Zest Studio Schedule in Delhi-NCR:

July 18 – 20, 2014
Ambience Mall, Near Toll Plaza, Gurgaon, Haryana
11 AM – 8 PM

July 19 – 20, 2014
Promenade, Vasant Kunj, New Delhi
11 AM – 8 PM

July 19 – 20, 2014
The Great India Place (GIP), NOIDA
11 AM – 8 PM

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