Nissan India’s Datsun brand has rolled out the ‘Datsun Experience Zone’, a pan-India activity for customers across 360 locations in 27 cities. A canter experience van sporting the brand livery will visit locations in Mumbai to deliver a first-hand experience of the Datsun Redi-Go car to the customers from March 27 to April 03, 2017.
The Datsun Experience Zone is a customer-focused activity aimed at familiarizing consumers to the Datsun brand and the redi-GO hatchback. The vans will be a platform for interactions with customers, offering an emcee to introduce the redi-GO, distribute brand merchandise, and showcase the redi-Go’s features in addition to the chance to play a special motion sensor driving game with steering control projected on a LED wall screen.
Speaking on the occasion, Arun Malhotra, Managing Director, Nissan Motor India, said, “At Datsun it is our endeavour to reach out to our first time car buyers through different ways. The Datsun Experience Zone is aimed to engage, showcase and help consumers experience the best-in-class features of the redi-GO with an upbeat atmosphere at a convenient place. Apart from having fun, they will also be able to get a first-hand look at the redi-GO’s attractive styling and learn more about its best-in-class ground clearance, cabin space, and five-year unlimited kilometres warranty.”
Following is the location wise list of the Datsun Experience Zone Tour: