Daimler rolls out Fuso trucks as a part of Asian Strategy

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Daimler India Commercial Vehicles Pvt. Ltd. (DICV)  today launched its strategic new products under the brand ‘FUSO’. These trucks are manufactured at DICV’s manufacturing plant at Oragadam, near Chennai.

The new FUSO trucks are based on the ‘Daimler Trucks Technical Platforms’ and will be exported to important markets in Asia & Africa. This range provides the FUSO brand fresh impetus in addressing product segments that were not available earlier.

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Dr. Albert Kirchmann – Head – Daimler Trucks Asia and President & CEO, MFTBC, said: “Today is an exciting moment for us. The New Asia Business Model will enable us to unlock full potential among MFTBC and DICV, and we are already bringing strategies into reality. We have done our homework in repositioning our MFTBC operations, ramping up DICV business, and establishing presence of the BharatBenz brand in India. Coming out of the unimaginable 2011 earthquake crisis in Japan, we have achieved a record operational result in 2012. Now, with the strategic FUSO truck ready for launch for export outside of India, our growth story ‘FUSO 2015’ is at full speed ahead.”

Mr. Marc Llistosella, Managing Director and CEO – DICV, said: “Over the last 4 years DICV has made clear promises to deliver the most-reliable and cost-efficient trucks to the Indian trucker and we have delivered on all of them. The launch of FUSO trucks from our manufacturing facility at Chennai is a clear demonstration of the same exacting quality standards practised by Daimler facilities around the world. The export potential of DICV adds strength to our business plan while also encouraging the possibility of higher sourcing from the Indian suppliers”.

Mr. Kai-Uwe Seidenfuss, Senior Vice President – Sales and After Sales, MFTBC, said, “Our new lineup of fuel-efficient, state-of-the-art FUSO trucks will fill the growing customer demand in Asia and Africa, thus adding further growth for Daimler Trucks Asia. Moving ahead, we will supply a total of 15 export markets starting with Sri Lanka in June 2013 followed by other select markets.”

The FUSO trucks range manufactured at DICV‘s Oragadam plant comprise 5 models spanning Medium/Heavy-duty (25 – 49 tonnes referred to as ‘FJ’, ‘FO’ & ‘FZ’) and Light/Medium-duty (9 – 16 tonnes referred to as ‘FA’& ‘FI’). These trucks will be exported and sold through the FUSO Network to 15 markets in Asia and Africa like Indonesia, Thailand, Malaysia, Tanzania, Malawi, Uganda, Zimbabwe, Mozambique, Mauritius and the Seychelles.  

 

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