Chevrolet India has joined hands with e-commerce website Amazon India for booking its upcoming premium SUV, the Trailblazer. Apart from letting customers book the Trailblazer at showrooms, bookings for the premium SUV will begin on October 21, 2015 at Amazon India.
Chevrolet is optimistic on e-commerce bookings. The company states that the evidence for e-commerce is compelling and it is anticipated that approximately 65 million consumers in India will buy online this year against around 40 million in 2014. The car maker says that its customers are already refering to online platforms before they buy a vehicle, especially in the premium segment, and this new approach will make buying a Chevrolet car an even more consumer friendly process.
The Chevrolet Trailblazer makes its debut on Amazon India beginning October 14,2015, where customers can get all the information regarding the vehicle. Customers can book their car at a nominal booking amount on Amazon with an option of 100% booking amount refund in case they change their mind. The Chevrolet Trailblazer’s online bookings received on Amazon.in will be fulfilled by the nearest dealership. More details can be found at www.amazon.in/chevrolettrailblazer.
Here is what Amazon India’s Vice President and Country Manager Amit Agarwal had to say:
“We are very excited to make this offer available to our customers across the country. As the digital economy grows in India, customer buying habits are changing too and we continually look for opportunities to transform the way India buys and the way India sells. This is a perfect example of that effort.”