Carnation Auto, the entrepreneurial venture of former Maruti Suzuki head Jagdish Khattar, on Thursday joined hands with Fiat Group firm Magneti Marelli for servicing premium cars in India.
Besides the servicing aspect, the 5.4 billion euro Magneti Marelli will also foray into India’s spare parts and aftermarket by selling and distributing co- branded auto components. “So far we have been servicing only entry level cars. By tying up with Magneti Marelli, we will now start premium car services for cars costing Rs 10 lakh and above,” Carnation Auto chairman and managing director Jagdish Khattar said.
In its pilot run, the tie- up will be put to test in Gurgaon and gauzing the response from their customers, the two partners will expand the arrangement in further cities like Mumbai and Bangalore. “The association will help us enhance our technical know -how and spare parts offerings, while Magneti Marelli will gain market insights from Carnation,” Khattar added. Magneti Marelli’s aftermarket division has over 30,000 spare parts across 30 product lines.