Ford India sold 12,576 vehicles in combined domestic wholesales and exports in February, compared to 12,253 vehicles in the corresponding month last year. February domestic wholesales were at 5,959 vehicles against 6,799 units in the same month last year, while exports grew to 6,617 vehicles compared to 5,454 units in February 2014.
Ford inaugurated one-of-its-kind, industry-first Vehicle Personalisation Centre in February. The centre offers a host of superior quality, premium vehicle personalisation options given to new Ford EcoSport buyers. With this centre, Ford gives customers the ‘power of choice’ further enhancing the great value proposition of the EcoSport.
During the month, Ford India appointed Eureka Ford Parts as its second exclusive distributor for Ford Genuine Parts as part of its continued commitment to enhance trust and quality as well as customer convenience. Eureka Ford Parts will serve the auto part needs of Ford customers in Tamil Nadu state. Ford had in November appointed its first genuine parts distributor for Delhi. The company plans to expand the retail distribution network to Karnataka, Maharashtra, Kerala and East of India.
Expressing his views about the YoY sales, Anurag Mehrotra, executive director, Marketing, Sales and Service at Ford India said, “We welcome the government’s clear focus on promoting infrastructure and investment as indicated in the Union Budget. This will have an indirect effect on the growth of the automotive sector, which is one of the biggest contributors to GDP. We also compliment the government for outlining the roadmap for GST implementation. A concerted effort to strike a balance between economic and social indicators for growth has been outlined by the Government, which is certainly positive and encouraging.”
“We hope that the government will continue its pro-consumer, industry-friendly reform policy and introduce measures such as lowering interest rates to boost demand in the auto sector.” he added.