Ford India ended the year with an encouraging 15% rise in total vehicle sales during 2015. Combined domestic wholesales and exports in 2015 grew to 176,858 vehicles compared to 154,121 units in 2014. Domestic wholesales in the past year remained steady at 77,715 vehicles compared to 77,140 units in 2014 while exports rose to 99,143 vehicles from 76,981 units for the same period.
“2015 has been a good year for Ford. We launched our new plant in Sanand, strengthened our product portfolio with the launch of Aspire and Figo, increased our exports, expanded our sales and service network including parts distributors across the country and welcomed more employees and customers to the Ford family. In 2016, we will continue to bring great products that customers want and value,” said Anurag Mehrotra, executive director of Marketing, Sales and Service, at Ford India.
Due to the recent floods in Chennai, the total vehicle sales in December stood at 10,865 vehicles from 14,401 units in the same month a year ago. Domestic wholesales stood at 5,924 units from 3,754 units a year ago. Exports in December declined to 4,941 units compared to 10,647 units in December 2014.
As for accolades, Ford Aspire won the Compact Car of the Year at CNBC OverDrive Awards and NDTV Car & Bike Awards while the new Figo was awarded the ‘Hatchback of The Year’ by NDTV.
In 2015, Ford continued to strengthen its value of ownerships, setting industry standards in transparency, convenience and affordability. Along with its sales and service footprint of 384 outlets in 184 cities, Ford continues to expand the retail distribution of its genuine parts to cover Kerala, Tamil Nadu, Maharashtra, Goa, Karnataka and Delhi.