BMW Strengthens its cultural engagement in India by partnering with the seventh edition of India Art Fair

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Added in: BMW

In a bid to showcase its strong cultural engagement in India, BMW India has partnered with the seventh edition of India Art Fair and is the exclusive mobility partner for the event. For people who aren’t acquainted, India Art Fair is South Asia’s leading art fair for modern and contemporary art and is being held from 29 January to 1 February 2015 at NSIC Exhibition Ground, Okhla, New Delhi.

BMW i8 at India Art Fair

The current edition of India Art Fair features a range of 90 Indian and international exhibitors and approximately 1100 artists. New galleries are making their debut alongside key returning exhibitors, thought-provoking art projects and curated walks.

India Art Fair (1)

Mr. Philipp von Sahr, President, BMW Group India said, “Cultural communication has been one of the long-standing traditions among BMW Group’s social commitments. For more than 40 years now, BMW has been promoting artistic exchange between cultures, people and within the company. India holds an important place for this commitment. India Art Fair is a perfect platform for artists to showcase their creations and for art connoisseurs and enthusiasts to appreciate it. We are proud to partner this unique art project. Our association with India Art Fair is very special and we will continue to extend support to this endeavor.”

India Art Fair (2)

India Art Fair has an extensive schedule that includes a series of artistic projects, integrated in conjunction with the renowned Speakers’ Forum that brings a diverse range of industry speakers and thought leaders to the fair. Guided tours led by trained art aficionados well-versed with the artworks on display will offer a unique opportunity to the visitors to get an insightful and cohesive experience.

The artists and visitors will also have an opportunity to experience the ‘Future of Mobility’ at the BMW lounge where the soon-to-be-launched flagship-BMW i8 is on special display.

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