BMW and MINI to get GoPro equipped

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Added in: BMW

GoPro has been a revolutionary addition in the world of photography and videography. It helps capture most of extreme of action sequences. And now, things are about to get better as BMW Group Technology and GoPro announce the first-ever, mass-produced integration of a GoPro camera with an automobile’s on board infotainment system. In BMW Group vehicles equipped with the BMW Apps or MINI Connected option, a GoPro camera may now be configured and controlled using BMW’s iDrive controller and high-resolution screen.

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Starting in July 2014, owners with 2012 or later models equipped with the BMW Apps or MINI Connected option can download the new app. The updated GoPro App is now available for free in the iTunes Store.

Phil Johnston, Head of BMW Group AppCenter USA said, “Working with GoPro to design this integration was remarkable.”

Johnson further added, “‘Creative’ and ‘insightful’ just begin to describe the experience. GoPro is a natural fit for BMW enthusiast drivers. The power and flexibility of the BMW Group App Integration Platform coupled with GoPro’s advanced camera technology brings new, safe, and engaging experiences to the enthusiasts that were previously not possible. When the camera is connected to the car, it allows GoPro’s app to present context-appropriate presets that allow the enthusiast to capture the perfect shot.”

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Adam Silver, GoPro Director of Strategic Product Opportunities said, “GoPro has deep roots in motorsports and is passionate about enabling drivers to capture their road or track experience. The GoPro and BMW collaboration sets a new standard in the category and is an important first step in a partnership designed to deliver next-level integration between camera and car.”

This integration is designed specifically to reduce driver distraction and enhance the capabilities using “The Ultimate Driving Machine” and GoPro. In addition to aiming the camera using BMW’s large central screen, users may quickly choose between six pre-set camera modes: Leisure Drive Facing Out, Night Driving, Sport Drive Facing Out, Drive Camera Facing In, Winding Road Time-lapse, and Straight Road Time-lapse. The camera’s RECORD function may be started and stopped by the driver at will, and vital camera status indicators are displayed, including recording elapsed time, battery life, and Wi-Fi signal strength. The user may also toggle the camera’s SLEEP mode to prolong battery life between shots.

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How it works.

First, the user’s BMW or MINI vehicle must be equipped with the BMW Apps or MINI Connected option, respectively. Next, the user’s Wi-Fi-equipped GoPro camera (HERO3+ and later) communicates with the GoPro App installed on the driver’s iPhone 4 or later, which must be connected to the vehicle either through the iPhone USB cable or the BMW Accessory snap-in adaptor for iPhone. The driver will access the App through the BMW ConnectedDrive or MINI Connected menu, which is displayed on the large, trans-reflective central screen (up to 10.2 inches, depending on model).

The BMW Group Technology Office and GoPro designed the on-board operating menu to streamline the camera’s operation and take full advantage of the integrated environment. Menu choices appear to the left of the screen, and the camera’s actual field of view is displayed in near real-time while the vehicle is stationary.

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