BMW India has introduced BMW Privé, an exclusive luxury privilege program, for its select customers. The program offers benefits across travel, lifestyle, sports, adventure and special BMW ownership privileges across the world.
Speaking on the occasion, Philipp von Sahr, President, BMW Group India said, “At BMW, quality is paramount. Be it the vehicles we engineer, the services we provide or the experiences we deliver. Our pursuit of excellence drives us to nothing short of the very best. BMW Privé is a testament to this belief. Created to celebrate and cater to the discerning taste of our customers, it is a mélange of bespoke lifestyle experiences. This exceptional platform will be curated with hand-picked privileges on a regular basis, allowing our clientele to immerse themselves in true luxury.”
The program features four main categories as follows:
Bespoke Travel
Tailor-made for the travel enthusiast, the program offers experiences across the globe. Whether you are relaxing on the best beaches or exploring adventurous outdoors, the program creates unforgettable memories. BMW customers can now enjoy privileges across luxury hotels in Europe, Middle-East, Asia-Pacific and Africa such as Banyan Tree Hotels, Six Senses Resorts as well as numerous unexplored destinations in India. ‘Money can’t buy’ experiences such as ‘Out of Africa’, a South African Safari hosted by legendary South African ex-cricketers is also an offering by BMW Privé.
The High Life
With a number of tailor-made products, distinctive lifestyle experiences and culinary delights the program celebrates the joy of success. High-end brands like Judith Leiber, Suneet Varma, L’Occitane, and Quintessentially Lifestyle Services offer custom-made products and personalized services especially for customers of the program. They can also indulge in gastronomical delights at a number of Michelin star restaurants where they will have the privilege of an exclusive access.
Grandstand
The program also opens the door to sporting spectacles such as Wimbledon, the English Premier League (EPL) and Formula One, including the opportunity to meet and greet with international players. For individuals who want a rush of adrenaline, exciting adventure packages are on the cards.
BMW Privileges
Select BMW owner privileges like dedicated BMW Service Advisors for prioritized service, access to BMW international events like BMW Golf Cup International, BMW International Open, BMW X5 Multiday Tour in Namibia, BMW Motorsports etc. take customer-orientation to another level.
The BMW Privé program is exclusively available only to the first owners of BMW 7 Series, BMW 6 Series, BMW X6, BMW M Cars and BMW Z4.
Following is the official video for the BMW Privé: