BMW India has launched Deutsche Motoren, BMW Group’s largest dealership facility in India. Spread over 130,000 sq ft, the new facility is situated at Mathura Road, Faridabad. The dealership is headed by Mr. Yadur Kapur, Managing Director, Deutsche Motoren.
The new facility has all the modern facilities and equipment to service and repair BMW cars. The new facility has swanky showroom along with an after-sales service facility featuring Sales, Service and Spare Parts. Apart from that there is a Business Systems module to ensure that customers receive the best-in-class pre and post sales ownership experience.
The design of the showroom is based upon Reception at the Car (RATC) and Urban Street Display concept which is a signature BMW layout with a consultation lounge, sales and after sales desk close to the display area. The showroom can display up to 13 cars and the workshop is equipped with 92 bays that can attend and service up to 350 cars per day. Deutsche Motoren employs around 75 people.
At the launch of the new dealership Mr. Philipp von Sahr, President, BMW Group India said, “Five years ago, BMW changed the face of Indian luxury car segment with introduction of world-class premium dealerships that presented an unparalleled experience to the premium clientele. Today, with the launch of Deutsche Motoren Faridabad, BMW India is proud to set yet another benchmark in luxury car retail in India. Due to its vast capacity and meticulous BMW processes, Deutsche Motoren Faridabad will offer supreme pre and post sales service to BMW customers.”
Mr. Yadur Kapur, Managing Director, Deutsche Motoren said, “The launch of our new facility in Faridabad is a big step towards strengthening this foundation. We are very proud of the growth that we have experienced with BMW India and will always be committed to delivering the best to our premium clientele in every possible way.”