BMW Financial Services India created the ‘Ultimate Test Drive Surprise’ – a one-of-its-kind drive experience for BMW customers in Mumbai in December 2013
BMW customers were invited for a ‘test drive with a difference’. The Ultimate Test Drive Surprise began as a regular test drive and eventually left the customers spell-bound with surprise elements like street cleaners jiving with their wipers, school children showering flowers, ballet dancers and orchestra performances.
The customers were absolutely enthralled as the Ultimate Test Drive Surprise concluded to a dreamlike red carpet entry to the stage where the cricketing legend, Mr. Sachin Tendulkar received them.