The BMW Experience Tour 2014, to be held across 12 cities across India with the entire BMW India product portfolio on exhibit, successfully completed it’s Hyderabad chapter. Hosted at the GMR Arena, Rajiv Gandhi International Airport, Shamsabad, Hyderabad is the eighth city to host the 12 city tour.
The BMW Experience Tour 2014 showcased the complete range of sedans and SAVs (Sports Activity Vehicle) demonstrating the superior driving dynamics on a specially designed test course. The experience will host separate sessions for the sedans and SAVs (Sports Activity Vehicle). BMW Dynamic Drive will highlight the dynamic superiority of the BMW sedans, while BMW xDrive Experience will showcase the versatility of the BMW range of SAVs. Prospective customers get to drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises.
The event will also provide customers the opportunity to experience the thrill of the high-performance BMW M cars. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). With BMW X ramps and obstacles like articulation humps, steep hill and incline, the event will also showcase the prowess of the BMW X range with the BMW X6, the BMW X5 and the BMW X3, flaunting their x-Drive all-wheel drive tech, under the expert guidance of BMW trainers.
Throughout the Experience Tour, a special structure will be created in each city, representing BMW’s premium international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special Women and Kids zone will offer an entertaining time for the entire family. The kid’s section will also feature a special ‘Sony PlayStation Zone’ where kids can enjoy driving the BMW cars in the virtual world with Sony PlayStation3.
Mr. Philipp von Sahr, President, BMW Group India, said, “With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is a one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers, bring many more customers to the BMW fold and make them experience true Sheer Driving Pleasure.”