Blogworks launches IndiaAuto Social Index

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The first edition of Blogworks’ monthly social index for auto brands in India was launched today. The ‘Blogworks IndiaAuto Social Index’ aims to correlate social metrics with sales data, and tries to draw insights from open conversations to provide auto marketers and brand owners with actionable insights.

Over a period of time, as this study will show monthly online movements in brand conversations, it aims at deciphering connections.

Here are some of the key insights from the first study:

  • Tata Motors, Ford and Audi are the Top 3 most mentioned auto brands online in June 2013
  • Porshe, Audi and BMW are top scorers on the Brand Vibrancy Index, a social sentiment score
  • Launch of the Ford EcoSport resulted in Ford Motors’ jump in rank, from the 4th position in May to the 2nd position in June 2013, in terms of volume of mentions
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