Yamaha has reported a growth rate of 50% in domestic sales in February 2016, as compared to the corresponding period last year. This can be attributed to Yamaha’s increasing focus on expanding in tier II & III cities.
The company sold 56,960 units in February 2016 as against 37,982 units sold in February last year in the domestic market thereby registering a domestic sales growth of 50%.
Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “This consecutive growth of 50% in February too, is a result of Yamaha’s innovative customer contact programs and increasing reach. It’s fuelled by Yamaha’s passion in sales and after sales activities towards its customers, to give them an unforgettable experience of the brand. Yamaha is very grateful to its customers for having faith in the brand. During the Auto Expo 2016, Yamaha was overwhelmed to see the customer’s response at the Yamaha pavilion, specially their reactions on the recently unveiled scooter Ray Z-R and the latest launch of MT-09. Their reaction is a true reflection of their love towards Yamaha.”
Commenting on the Union Budget 2016-17, Mr. Kurian added, “The 2016-17 Union budget presented by Honourable Finance Minister, Mr. Arun Jaitley is focussed towards the development of the rural segment and promoting infrastructural investment in India. While the automobile sector could be impacted with respect to luxury vehicles, the initiatives proposed for the rural segment in terms of investment and financial security are very encouraging, especially for the two wheeler segment. The Prime Minister’s Fasal Bima Yojana Scheme, under which highest ever compensation is paid in case of crop loss at a nominal premium, will provide the much needed relief to farmers which in turn will benefit companies focused towards the rural sector.”
| February 2015 | February 2016 | Percentage growth | |
| Domestic | 37982 units | 56960 units | 50% |