BharatBenz associates with History TV18 to present the first Indian edition of ‘IRT- India’s Deadliest Road’ featuring 10 episodes will air every Friday, starting from October 21, 2016 at 9:00 PM. The show will witness actress Mandira Bedi, wrestler Sangram Singh and actor Varun Sharma maneuvering BharatBenz trucks through the roads of Leh-Ladakh, Pangong Lake and Nubra, to supply essential commodities to the villages in these regions, which are otherwise cut off from the world during severe winters.
The show features the three celebrities driving BharatBenz MD In-Power 1214R for fifteen hundred kilometers up to 18,000 feet in the terrain of the Himalayan region. ‘IRT-India’s Deadliest Roads’ documents the daring and difficult conditions that truckers face while driving at these heights. The terrain threw up the rocky roads, slippery curves, the truly ‘crazy nalas’ and many other kinds of almost un-navigable paths. The participants were trained in Chennai and Manali to drive the trucks on different terrains and also get familiar with the features of the truck, which helped them during the course of the expedition.
The three BharatBenz trucks on the show – 1214R MD In-Power models, are from the recently launched next generation of medium duty trucks that come with a focus on payload, improved fuel efficiency, higher service intervals, radial tyres and driving comfort. The trucks also feature the Multi Drive Mode (MDM) which allows drivers to optimize engine settings either for urban traffic or highway trucking.
Speaking on the association, Sominder Singh, DICV’s Vice President responsible for Domestic Sales, Product Management & Network said that they have associated with History TV18, as they found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how BharatBenz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains.
Speaking on the show Sangeetha Aiyer, VP & Head Marketing, History TV18 said “I’m sure its exciting news for all our viewers that local content & characters are being featured in formats of global repute. The show best epitomizes what the channel stands for: excellent production values, edge of the seat entertainment with innovative never seen before formats.”