Report by Prabhakar AVR
Bajaj Auto Limited today launched the Discover 150 at Taj Krishna hotel in Hyderabad. The new 150cc bike which is going to straddle the Pulsar 135 and the Pulsar 150 as a powerful commuting machine will be priced attractively at Rs 46,000 ex-showroom. Bajaj has given the tagline ‘More Excitement Per Litre’ to the new bike and it offers a combo of power and fuel efficiency as its USP.
The show at the launch venue started with the advertisements of the Discover 135 and the marketing blokes at Bajaj stressed on the success of the Discover brand in India. Woth more than 6 lakh discovers already running on the Indian roads, the brand has definitely been one of the successes for the company. the company also talked about the Discover 100 launched in July 2009 and the success it enjoyed.
The engine employed in the new bike is a BS-III compliant unit and is one of the cleanest among its peers. The bike will be offered with Disc Brake and Electric Start options. The 144.8cc engine is good for 13.0PS of peak power at 7500 rpm and 12.75 Nm of peak torque at 5500 rpm. The engine is mated to a 5-speed transmission.
The marketing head honchos, on selecting Hyderabad as the launch city, said, they chose the city as in Andhra Pradesh very few people buy entry level bikes. People usually buy delux & SPorts Bikes. And since the new Discover offers more for the ambitious commuter, Hyderabad was the perfect choice.
The Discover 150 is a minimalist design, and doesnt have any fancy items as it focuses on the commuter. However, at the price of 46,000 rupees, getting a 150cc engine should make a lot of commuters go for this one.
There are good chances that the Discover 135cc will be phased off once the firm launches the 150cc Discover. According to various dealers, Bajaj has already stopped the supply of the Discover 135 which makes the speculation a bit more concrete.
Click next for more pictures of the Discover 150
HERE”S THE PRESS RELEASE
Bajaj Auto Launches the Exciting New Discover 150
o Completely redefines Commuter segment with a 150cc bike delivering 65kmpl at Rs.46,000/-
Pune, May 10, 2010: Riding high on the success of 100cc Discover DTS-Si and to strengthen its presence in commuter segment, Bajaj Auto today launched the new Discover 150. With the promise of “More Excitement per Litre”, this new model is all set to thrill riders with an exciting ride feel, exciting features as well as exciting mileage and value proposition. The Discover 150 is the first bike in the ‘Commuter Sports’ segment which offers the utility of a commuter bike combined with the performance, style and features of a sports bike to bring in a renewed passion for biking.
The New & Powerful 150cc 13 PS DTS-i engine not only delivers outstanding power and pickup at the slightest twist of the wrist but also ensures excellent on-road mileage of 65 kmpl – equal to most other 100cc’s. Bajaj R&D has really toiled to bring two opposites together i.e. mileage and power. Never before has any bike delivered such true 150-cc performance with a fuel efficiency to keep the customer smiling all the way.
The new Discover 150cc has also been loaded with exciting premium features such as:
+ 5 speed gear-box for superior performance
+ Electric Start as a standard for quick hassle free starting
+ Nitrox Suspension for highest level of comfort even on rough roads.
+ Wider-rear tyres for better road grip.
Commenting on the launch, Mr. S. Sridhar, CEO (2 wh), Bajaj Auto said, “Discover 100 took market by a storm with its launch last July. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 pm. With the new Discover 150, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio.
He further added that the new Discover is all set to be a pleasure to the commuter’s pocket both in terms of purchase as well as operating cost.
Discover 150 comes at an amazing prices of Rs.46.000/- (ex-showroom price, Delhi) and will be launched in a phase-wise manner across the country. The bike is future proof as it adheres to the latest BS III emission norms.
Discover is one of the largest selling brands in the Indian motorcycle market with more than 650,000 owners of Discover 100 bikes in a short span of time. For the financial year 10-11, Bajaj Auto has a sales target of 4 million vehicles including 3.6 million motorcycles, consisting of largely the Discover and Pulsar range.
Engine Type DTS-I, 4 Stroke, Natural air cooled
Displacement 144.8 cc
Max. Net Power 13.0 PS @ 7500 rpm
Max. Net Torque 12.75 Nm @ 5500 rpm
Suspension Front Telescopic, Wheel travel 130 mm stroke
Rear Nitrox, Wheel travel 110 mm wheel travel
Brakes Front 240 mm Disc Brake
Rear 130 mm Drum Brake
Tyres & Wheels Front 2.75*17”
Wheels Aluminium Alloy Die Cast
Fuel Tank Capacity 8 litres Full
Reserve 2.3 litres, Usable reserve 1.5 litres
Dimension &Weight Wheelbase 1305 mm
Ground Clearance 165 mm
Kerb Weight 121 Kg
Electricals Battery Maintenance Free, 12 V , 7 Ah
Headlamp 35/35 W
Tail lamp LED Type