Bajaj Auto to launch Pulsar 400 and five other new products in the next six months

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Added in: Bajaj Auto

Upcoming Motorcycles 2015 - Bajaj Pulsar 400SS - 2

Bajaj Auto has planned a launch blitzkrieg for the next six months. Aiming to regain their market share in the Indian two-wheeler market, they are about to launch a new product every month for the first half of this year. The product line-up will include a new 100cc bike that the company hopes will create a new space in the mass market and help them achieve a market share of more than 20 percent in the domestic market. What also features among these six new products is the much awaited Pulsar 400 which should give the performance oriented motorcycle brand a much needed boost.

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Bajaj Auto President, (Business Development & Assurance) S Ravikumar has revealed that in the next six months, there will be one launch every month. Not elaborating much on the launch programme, he said that the new 100 cc bike would hit the market in the ongoing quarter.

In the next six months, there will be one launch every month from us,” Bajaj Auto President (Business Development & Assurance) S Ravikumar told PTI.

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In the 100 cc segment, we have the Platina to address the value-for-money customers and Discover for executives. The new model will have its own space,” he said. Besides, “we also will launch a 400 cc bike under our flagship Pulsar brand“, Ravikumar added. “We are looking at improving our market share, which is currently around 16-17 per cent to over 20 per cent by March on the basis of these launches,” he said.

Mr Ravikumar also disclosed that while models like Platina, Pulsar and KTM have witnessed growth, the Discover model had seen a decline.

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