Driven primarily by its scooters ranges of Duro DZ, Rodeo RZ and the woman specific Flyte, Mahindra two wheelers sales in October 2012 stood at 11,139 units. The sales from April to October 2012 stood at 69,828 units. At the same time, the cumulative sales for the company have crossed a landmark figure of four lakh units.
Speaking on the campaign Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers said, “We, at Mahindra, have a rich legacy of manufacturing high performance automobiles designed specifically for Indian roads. Our scooter customers are experiencing the benefits of Mahindra’s strong automobile expertise that has gone behind the making of our new scooter range. They realise that behind each one of our scooters is the trust and reassurance of Mahindra.”