India Yamaha Motor have come up with an initiative for door to door interaction with its prospective customers. The company has come up with a 9 day campaign to promote its newly launched ray scooter. The campaign started with a group of 6 girls forming a cavalcade of scooters with 6 Ray scooters to travel through various locations in New Delhi. The girls on these scooters will cross and halt at key junctions like markets, colleges and schools to create buzz, excitement and maximize awareness about the scooter Ray.
The cavalcade of scooters will travel to various colleges in New Delhi to create buzz and excitement among young college students. The cavalcade will cross various colleges in the city like Vivekanand College for women, Deshbandhu College, PGDAV College, Jamia Milia Islamia College and Maharaja Agrasen College. The cavalcade will also cross a number of customer centric areas like the City Square Mall- Rajouri Garden, M2K Rohini, Jwala Heri Market- Pachim Vihar etc. The event spanning across 9 days will culminate on Nov 10th.
Speaking at the occasion, Mr Roy Kurian, National Business Head, India Yamaha Motor said, “Through this campaign we are trying to infuse further excitement amongst our target audience. The campaign will showcase the spirit of adventure that is associated with the RAY and which it promises to deliver to its customers.”
Post the RAY’s launch, the company has undertaken a number of activities in order to attract its target customers and influence sales. The company has expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care program. The company has also developed a riding training program for female customers. The riding training program known as the Yamaha Female Riding Training program will be implemented across India very soon.