Mr. Michael Perschke, Head, Audi India, Mr. Devjyoti Patnaik, Managing Director, Audi Bhubaneswar (M/s. Jyote Premier Pvt. Ltd.) and Indian Bollywood actress Ms. Lara Dutta inaugurated Audi’s showroom in Bhubaneswar today. The new outlet happens to be the first in the state of Orissa and the second of Audi’s expanding footprint on the East India belt.
Located at Utkal Signature, the new Audi Bhubaneswar showroom scales a total area of 11,500 square feet making it the largest luxury car showroom in the state of Orissa with a display capacity of 14 Audi cars. Best part is that the showroom will be displaying the complete range of Audi cars available in India. Passerby junta could well be treated to eye-candy by the likes of the Audi TT and the super hot Audi R8. Also Audi Bhubaneswar will houses an Audi Shop and the Audi Exclusive elements, where customers and Audi fans can order customized products and purchase a variety of Audi branded merchandise.
“We have achieved stellar sales performance in FY 2012-13 and in the first quarter of 2013 and became the No.1 luxury car brand in India. Our dealer expansion strategy has helped us to tap the underlying growth potential of the luxury automotive market of India and reach the maximum number of potential buyers across the country. Customers in Tier II cities are exhibiting an increased appetite for luxury and are appreciative of the sportiness, progressiveness and sophistication that our brand offers. Orissa is a key market for us and I am confident that Audi Bhubaneswar will play an integral role in sustaining the momentum that Audi India has created in reaching the pole position,” said Mr. Michael Perschke, Head, Audi India.
“Each Audi dealership is not only a central retail outlet but also an expression of world-class promise to the brand enthusiasts and customers. Audi Bhubaneswar is at par with the showrooms we have in Munich and London in regards of standards, quality and site. The brand has set very high standards in service quality and customer care in the country. By the end of 2013, we will have at least 34 dealers pan-India, with plans for new dealerships in markets like Vadodara and Noida among others. It is important for us to be present wherever our customer is,” he added.
Audi Bhubaneswar plans to set up an exclusive Audi service facility in the next 5 months, which would be located behind the showroom on the Cuttack – Bhubaneswar Highway (NH5). Spread over an area of 14,500 square feet, the service facility will have a capacity to service 15 cars per day in a single shift on a total of 09 bays along with body shop and paint shop.
“It is a matter of great pride for us to be appointed as an Audi dealer and associate with a winner brand like Audi. The opening of this new showroom in Bhubaneswar marks the beginning of a longstanding association with Audi. Jyote Premiere has been associated with automobiles since 1996 and we will ensure that the customers are provided with a distinct luxury experience that the brand with the four rings is known for globally.” said Mr. Devjyoti Patnaik, Managing Director, Audi Bhubaneswar.