Extending their presence in India, Audi, the German luxury car manufacturer, today announced the opening of its second world-class showroom in Bengaluru. This is the third Audi showroom in Karnataka. Based on a unique Central Business District concept, this showroom is the second of its kind in the country after Audi Delhi Central. The showroom was inaugurated by Mr. Joe King, Head, Audi India and Mr. K. Subramaniam, CEO Audi Bengaluru Central.
“Audi is the undisputed No.1 luxury car brand in India. We command a leadership position in the state of Karnataka as well. Exceeding the expectations of our customers and delighting them at every step has been the key to our success in India. Audi Bengaluru Central, based on a unique lounge concept, is yet another endeavour designed to give our customers a truly personal and customized luxury experience. This new world-class showroom will bring us even closer to luxury connoisseurs and Audi enthusiasts in the state, not just geographically, but also in terms of an unparalleled luxury experience, that truly reflects our core brand values – sporty, progressive and sophisticated,” said Mr. Joe King, Head, Audi India.
Spread over a total area of 7,800 sq. ft., Audi Bengaluru Central is located at No.1 Vittal Mallya Road, one of the most prominent locations in Bengaluru. Based on the global architecture concept with the typical honeycomb facade, the showroom has a display area of eight cars. The showroom will also house the Audi Shop and Audi Exclusive elements where customers can customize their cars and purchase exclusive Audi merchandise. Audi Bengaluru Central features a progressive lounge set-up with an informal seating, video walls and state-of-the-art interiors, lighting and technology. The display and information kiosk helps them discuss and choose the most suitable Audi. The showroom will display top of the line performance cars from Audi right from the R8 to the TT along with other Audi models. The entire showroom is lit with state of the art LED lighting solutions, reinforcing Audi’s commitment to the environment.
Audi also unveiled the Audi A3 Cabriolet, the first open-top four seater car in its segment at Audi Bengaluru Central.