The Audi A8 is the ‘World Luxury Car 2018’. The win underscores the status of the brand’s flagship as the embodiment of ‘Vorsprung durch Technik’. The award ceremony took place at the New York Auto Show. The Audi A8 will be introduced in India in 2018.
In their decision, the 82 jury members from 24 countries assessed the emotional appeal, passenger comfort, safety, environment aspects, driving performance, market relevance and price-performance ratio. This marks the ninth overall victory for the brand with the four rings in the World Car Awards.
The Audi A8 is being built at the Neckarsulm site and has been available in dealerships since November 2017. Its base price is EUR 90,600 (INR 72.90 lakh*). In addition to its select materials and handcrafted-level build quality, its highlights include high-end equipment like the HD Matrix LED headlights with Audi laser light, dynamic all-wheel steering and the relaxation rear seat package with foot massage.
*India prices will differ
Audi victories in the World Car Awards
| Year | Model | Award |
| 2005 | Audi A6 | World Car of the Year |
| 2007 | Audi RS 4 | World Performance Car |
| Audi TT | World Car Design of the Year | |
| 2008 | Audi R8 | World Performance Car |
| Audi R8 | World Car Design of the Year | |
| 2010 | Audi R8 V10 | World Performance Car |
| 2014 | Audi A3 | World Car of the Year |
| 2016 | Audi R8 | World Performance Car |
| 2018 | Audi A8 | World Luxury Car |
