Taking forward its association with Manchester United Football Club, Apollo Tyres has announced the extension of this association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei. This is in addition to the existing association spanning 67 countries in Asia, Europe and few countries of Africa.
The association between the two organisations has resulted in the introduction of Apollo and Manchester United branded tyres in India, Thailand and the UK. Last year, a ‘Go The Distance’ football pitch, made using recycled rubber, was also inaugurated at Old Trafford in the UK. Similarly, carrying forward the association, the two organisations came together to nurture young football talent from India.
Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd says that the last two years of the association between the two parties has helped increase the awareness for the ‘Apollo’ brand across select markets. This expansion will help Apollo Tyres in its brand building journey in the African and South East Asia regions and support the growth initiatives of the company in various countries in the regions.
Manchester United’s Group Managing Director, Richard Arnold added that since becoming a partner of Manchester United in 2013, Apollo Tyres have demonstrated their commitment, not only to the partnership, but also to the football club’s fans. Apollo Tyres have introduced initiatives, including the installation of its community ‘Go The Distance’ pitch at Old Trafford, and more recently, its week long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars.