The leaping cat is on a new high. The company is brimming with a newfound confidence and the demand for its products is on a rise. The buoyed British carmaker has now launched a new campaign to promote its 2012 range of vehicles. The latest set of commercials for the 2012 range of XF, XJ and the XKR-S presents the fresh range of the models to its audience.
In its 2012 avatar, the Jaguar XF presents itself with a new 2.2 liter 4 cylinder power plant with 190 PS and 450 Nm of peak torque on tap. Impressive figures those! The engine is mated to an eight speed auto transmission allowing the car to sprint from 0 to 100km/h in a little over 8 seconds.
The new XJ model employs an aluminium architecture reducing the weight of the car by 150kg. The car is available with a 3.0-liter V6 diesel engine and a 5.0 liter V8 naturally aspirated engine with 385 bhp, a supercharged version of which is also available with 510 horses at your disposal. Transmission duties are taken care of by the six-speed ZF automatic transmission.
Also on offer is the new 2012 XKR-S convertible with a supercharged 5.0-liter V8 with more than 540 of peak power and 680Nm of peak torque propelling it from 0-100km/h in 4.2 seconds flat.
Here, have a look at these new campaigns.