Yatharth Singh Chauhan

Yatharth is an automotive design student and a keen follower of the happenings in the Indian automotive industry. He has been handed the task of keeping you abreast with the action in the Indian motoring sphere on a daily basis. He skips his breakfasts and ditches his girlfriends for the noble job.

Vehicle-Buying Behavior among Consumers in India Increasingly Differs by Region – JD Power Escaped Shopper study

The criteria used by new-vehicle buyers in their shopping process have become strikingly different among the various regions of India, according to the J.D. Power Asia Pacific 2013 India Escaped Shopper StudySM (ESS) released today. During the past five years,

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