Mahindra & Mahindra Ltd. (M&M) has announced the launch of new variants within its Bolero MaXX Pik-Up range, aimed at providing enhanced comfort to customers by introducing air conditioning and unveiling 14 new features on the iMaxx app.
Bolero MaXX Pik-Up
The Bolero MaXX Pik-Up range, known for its compact and versatile design, sets new standards in payload capacity, fuel efficiency, safety, and overall driving experience.
The Bolero MaXX Pik-Up range, equipped with Mahindra’s advanced m2Di engine offering diesel and CNG options, boasts a disruptive design with power and torque nodes ranging from 52.2kW/200Nm to 59.7kW/220Nm. With payload capacities spanning from 1.3t to 2t and a cargo bed length of up to 3050 mm, it ensures exceptional loadability for transporting goods.
What’s New?
The latest iMAXX update introduces 14 new features aimed at enhancing the functionality and efficiency of the vehicle management system. Key advancements include geofence-based campaigning for targeted outreach and the Driver Cum Owner feature for streamlined operations. My MaXX Score offers valuable performance insights for drivers, while fleet managers gain enhanced control through dedicated profiles. Additionally, the system’s newest alerts prioritize vehicle safety and efficiency, including alerts for aggressive acceleration, abrupt braking, sharp cornering, and fuel pilferage detection.
Features such as CMVR-certified D+2 seating, height-adjustable driver seats, turn-safe lamps, and redesigned interiors and exteriors make it suitable for both city and highway applications. The addition of integrated air conditioning with a heater and demister enhances the driving experience, providing optimal comfort during all journeys.
Moreover, the iMAXX feature has made a significant impact on the market, with over 30,000 iMAXX vehicles deployed. Continuous updates, such as Fastag integration and expense management, drive increased user engagement and prolonged app usage, solidifying its position as an essential tool for fleet management.
The new variants of the Bolero MaXX Pik-Up range are competitively priced, catering to various customer preferences and requirements. Below are the ex-showroom prices for each variant (in lakhs).
