The Brazilian motorcycle market shares a similar pattern to that of India. With motorcycles looked upon as cheaper and convenient modes of transport over a mixed bag of good and bad roads as we have it down here. Honda Motorcycles has a strong foothold in the Brazilian motorcycle market with an astounding 80% market share. The only other manufacturer that comes close is its Japanese counterpart- Yamaha Motor Company with a far cry market share of 10%.
Given the road conditions similar to India, small off-road oriented motorcycles such as the Honda NXR 150 Bros clock decent numbers on the sales charts making it the fifth largest selling motorcycle in Brazil. But Yamaha doesn’t seem to give up the fight and plans to launch the new XTZ 150 to take on the Honda NXR 150 Bros.
(Yamaha XTZ 125 shown for illustrative purpose)
Slated for early February 2014 launch, presently only the teaser of the new Yamaha XTZ 150 has been released. The specifications include an electronically fuel injected engine (as found on the Fazer 150) being calibrated for appropriate mapping for gasoline and ethanol ratios. For record sake the Federative Republic of Brazil has a mandatory blend of 25% ethanol in automotive gasoline. Spoked 19 inch (front) and 17 inch (rear) wheels mounted on long travel suspensions would provide greater comfort while riding two up. Instrumentation is speculated to be copied over from the Yamaha Fazer 150.
Though most probably the new motorcycle would be labeled as the XTZ 150, but is also rumored to be launched as the XTZ 150 Crosser. “Mais uma novidade da Yamaha está chegando. Aguarde” reads the teaser, meaning “Another novelty of the Yamaha is coming. Wait!” Would the new Yamaha succeed in dislodging the reigning Honda? Time will tell.
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