Yokohama Rubber Co., Ltd., has unveiled plans to establish a state-of-the-art passenger car tire plant in Mexico.
This strategic move aims to increase the company’s capacity to meet the escalating demand for tires in the North American market.
Expansion to Meet Growing Demand
With an eye on enhancing its presence and responsiveness in the North American region, Yokohama Rubber has committed to invest US$380 million (approximately ¥52.1 billion) in the construction of the new plant.
Scheduled to commence operations in the first quarter of 2027, the facility will boast an impressive annual production capacity of 5 million tires.
Strategic Location and Accessibility
The chosen site for the new plant, located in the Alianza Industrial Park in Saltillo, Coahuila, Mexico, offers strategic advantages.
Situated in close proximity to major transportation arteries including a prominent railway line and expressway, the plant will enjoy seamless connectivity, enabling efficient distribution of tires across North America.
Focus on High-Value Products
As part of its broader business strategy outlined in the Yokohama Transformation 2026 (YX2026) plan, the company is keen on optimizing the sales mix by emphasizing high-value-added products.
This includes popular lines such as the globally renowned ADVAN brand, GEOLANDAR tires tailored for SUVs and pickup trucks, winter tires, and larger-sized offerings.
Sustainable Growth and Future Expansion
The decision to establish the new passenger car tire plant underscores Yokohama Rubber’s unwavering commitment to sustainable growth and long-term success.
With a sprawling site area of approximately 610,000 square meters, the facility is primed for future expansion to accommodate evolving market dynamics and increasing demand.