Yamaha Ray wins the India Design Mark 2013

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yamaha ray

Yamaha Ray automatic scooter is the recipient of this year’s India Design Mark (I Mark)* award. The I Mark is awarded by the India Design Council and the Ray becomes the second Yamaha, after last year’s winner YZF-R15, to receive the prestigious award.

The India Design Council is affiliated with India’s Ministry of Commerce & Industry and is made up of eminent people in academia, design and industry organizations. Its India Design Mark (I Mark) awards program was initiated in cooperation with the Japan Institute of Design Promotion, and in line with the same standards set by Japan’s Good Design Award (G Mark). Open application and judging for the first I Mark awards was in 2012, and in the award’s second year, 2013, the Yamaha Ray was one of the 39 I Mark recipients.

Yamaha says that Ray’s innovative styling is based on a design concept of “cool & beauty,” and the model is full of fine touches that women appreciate, such as a seat designed with easy leg reach to the ground, good comfort with powerful and smooth acceleration for tandem riding, good fuel mileage, convenient and practical storage space and easy-to-operate center and side stands.

 

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