Yamaha Motor India Sales Pvt. Ltd. has crossed the 50,000 mark thereby registering a growth of 32% in domestic sales during October 2013. Consequently, the company has recorded a 35% average growth rate in the past 10 months. Yamaha’s successful entry into the scooter segment with the launch of Ray and Ray Z has been instrumental in boosting its sales to an all new level.
Also, Yamaha inaugurated three new dealerships this month in Bhopal, Kolkata and Mumbai. Yamaha’s initiatives like BRO’s Cricket League have also garnered newer levels of customer/prospective customer engagement. Moreover, the company also announced their national campaign featuring their Brand Ambassador Deepika Padukone titled “Celebrate with me, on a Yamaha” this month to add excitement and glamour to the festive spirit this year.
The company sold 51,808 units in October 2013 as against 39,368 units sold in October last year in the domestic market thereby registering a domestic sales growth of 32%. In the Export markets the company sold 12,744 units in October 2013 as compared to 10,154 units sold in the same month last year achieving a growth of 25.5%. The overall sales stood at 64,552 units in October 2013 while 49,522 units were sold in October 2012, thereby registering a 30.3% overall growth.
Speaking on the results, Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd., said, “We are very pleased with our consistent sales performance this year at a 35% average sales growth that can be attributed to our strong product portfolio, upbeat customer confidence and new launches in the scooter segment. This festive season we are extremely positive about our special edition FZ series motorcycle, new scooters Ray Precious Edition and Ray Z. The scooter segment has also really caught on and is expected to be the growth driver for the 2 wheeler industry. All this makes us quite confident about continuing our growth story in the coming months as well.”