In synchronization with the Swachh Bharat initiative by Prime Minister Narendra Modi, Yamaha Motor India Sales, in association with Delhi University, organised ‘DUthon’ – A marathon for Clean India today at DU’s North Campus. The mission of the marathon was to inculcate the need for clean India amongst the students.
The event with a social cause witnessed the national capital at its enthusiastic best with a grand participation of more than 2,200 students. The run took off from SRCC, Gate No. 1 and culminated at SRCC, Gate No. 4 covering seven kilometres around the North Campus. The event started off with a special performance by Pyronaut & Flow Funktion. The winner, Ashish Gulia from Ramlal Anand college, was awarded a brand new Yamaha FZ-S Version 2.0.
Commenting on the occasion, Roy Kurian-VP, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. shared, “As a responsible corporate citizen we were really excited at the concept of contributing to the Clean India initiative through this run. Yamaha has always been a ‘Youth’ oriented brand and shouldering this social cause with the highly enthusiastic youngsters of the premier university of the country seemed to be a satisfying initiative for the brand. It is high time that we realize the importance of cleanliness around us and make our country a beautiful place. We believe that more than an initiative it should be a way of life. We truly believe that India being a young country with 70% people under 40 years of age, it is the youth with who lays the strength and responsibility to make the country a better place to live in.”
Akash Mehta, Cultural Secretary, Delhi University Students’ Union said, “DU has always been at the forefront to address such issues of national importance. We are proud to be able to contribute to the national mission of clean India. Moreover, we would want to thank Yamaha for supporting such a cause.”