Yamaha Motor India Sales Pvt. Ltd. today announced a reduction in the prices of its products following the excise duty cut announced in union budget 2014. Prices of both in-transit as well as in-hand inventory will be changed so as to pass 100% benefit of the duty cut to the customers with immediate effect. This announcement followed the company’s earlier notice to cut prices on all its models (including scooters) across India with immediate effect. The price cut ranges from Rs.1033 to Rs. 3066 depending on the variants.
Commenting on the occasion, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The announcement from the FM comes at a very opportune time when the sentiments are high right after the Auto Expo and the industry is seeing an upward trend. We are glad to be passing on the entire benefit to our customers by creating a favorable arrangement with our dealers. As a responsible manufacturer we believe in being transparent to both dealers and our end customers. With this decision, we aim to further enhance our sales and achieve greater levels of customer satisfaction.”
2013 has been a fruitful year for Yamaha as it witnessed a 33% growth rate despite a sluggish market. The company plans to sell 8.3 lakh units in 2014 with 6 lakh units in domestic sales and 2.3 lakh units in export sales. To achieve this the company’s focus will be on strengthening the mass segment, increasing the manufacturing competitiveness to produce cost efficient models, capacity expansion as well as enhancing Yamaha Motor India Sales Pvt. Ltd’s Sales and service network.