India Yamaha Motor, the Indian subsidiary of Japanese two wheeler giant Yamaha, has registered a sales growth of 13.2% during January 2013 over the corresponding month of last year. The company sold 29,785 units in January 2013 as against 26,300 units sold in January 2012 in the domestic markets.
The Yamaha Ray automatic scooter, which was launched last year, has received a good response from the market and has been giving a good competition to more established scooters from rivals.
Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “We are indeed pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and the launch of the scooter Ray in September last year, which has invariably managed to keep the growth consistent. We recently introduced the Yamaha Female Training programme in Chennai, Bangalore and Kolkata, the response to which has been highly encouraging. We shall continue with our endeavors as far as customer engagement programme is considered. The calendar this year is teeming with activities and I can assure you, that we at India Yamaha Motor shall strive to deliver only what we think is best for our customers.”
With the addition of the scooter Ray in its portfolio, India Yamaha motor is looking at an overall market share of 10% with 15% share coming from the scooter segment by 2016.