Yamaha Motors India conducted “I am Ray” campaign during women’s week. The 7 day campaign ranging from 8th to 16th March was conducted in association with various NGOs across all the major cities in the country. As a part of the initiative, Yamaha reached out to the underprivileged women through several NGOs. The essence of this campaign was in line with envisaging Yamaha as a brand that appreciates and respects women and womanhood.
The campaign commenced with the registrations on 8th March on International Women’s Day, for all the female customers of Ray scooter, in Yamaha dealerships across Delhi. The participants received a Yamaha T-shirt and Gift Hamper each, apart from being felicitated with a certificate from the company for their active participation and contribution to the social cause. The participants also availed other benefits like Discount of 50% on Helmet to All Female Customers (if the Ray is booked in name of a Female).
Speaking on the occasion, Mr. Roy Kurian, National Business Head, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha understands the importance of women in society: the untiring effort a women displays as a mother, wife or a sister. Going beyond the single day commemoration to womanhood, we at Yamaha are very happy to conduct a campaign especially catering to our wide base of female customers of Ray. It is these women, who made Ray an astounding success in the market. Their faith in our products has encouraged us to take this step. We are also giving them an opportunity to get actively involved with a cause they feel close to their hearts. We sincerely hope that these wonderful women are able to take a slice of this enriching experience and henceforth incorporate it in their lives.”