[UPDATE – July 26, 2017]
Generally, while leaks of full vehicles are fairly common, an image that is being widely circulated on Instagram shows a leaked teaser of the shaply derriere of the upcoming XC40. And if the image is anything to go by, the design seems to be fairly similar to the concept that laid the foundation for the SUV. Excited enough, yet?
[Original Report – July 21, 2017]
Even though Volvo is yet to pull the drapes off its first small premium SUV, the XC40, the Swedish carmaker is not leaving any stone unturned to build up hype for the product. The company has released a new set of teasers that emphasize on the high levels of customization possible on the new small premium SUV.
Since this is an absolutely new product in the Volvo range, the brand put in a lot of time and effort to understand what was missing in the existing segment. Robin Page, Senior Vice President Design at Volvo said, “Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness.”
Volvo claims that the XC40 has the most playful colour palette which makes it the most expressive model in the company’s portfolio. This was a result of full freedom being given to the designers as they took inspiration from across art, nature, fashion and more in an effort to redefine Scandinavian elegance for the intended users.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, Chief Design Officer at Volvo Cars.
Exterior choices will range from distinct monochromatic shades to dual-tone colour options. On the inside, a Lava Orange carpet complemented by an Oxide Red upholstery are one of the new options. Ebba Maria Thunberg, Vice-President of Colours and Materials clarified, “Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel.”