Volvo S90 Ambience Concept Gets Industry-First Sensory Experience

|
Added in: News

Car makers are constantly attempting to create ways to enhance your experience behind the wheel. Volvo Cars has revealed the S90 Ambience Concept, an industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury.

Volvo S90 Ambience Concept

The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo’s top-of-the-line S90 Excellence three-seater executive saloon and focuses on chauffeured passengers in the rear seat. The passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent.

Volvo S90 Ambience Concept

The visual element transforms the car’s ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain – each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting, while Freedom gives a boost of fresh and uplifting energy.

Volvo S90 Ambience Concept

The synchronised audio plays through the car’s Bowers & Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience.

Volvo S90 Ambience Concept

Each theme is matched with one of four bespoke scents, created by Byredo, which deploys simultaneously from a portal in the centre console.

Volvo S90 Ambience Concept

While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars.

Volvo S90 Ambience Concept
Volvo S90 Ambience Concept
Volvo S90 Ambience Concept

Leave a Reply

Your email address will not be published. Required fields are marked *