Volkswagen India has unveiled its latest customer-centric initiative, Volkswagen Experiences, also known as VWe
A program is designed to bring together customers and fans of the brand for experiences and adventures. Under VWe, Volkswagen India aims to create exciting opportunities for individuals to engage with the brand, its products, and various services.
Introducing Volkswagen Experiences
Volkswagen Experiences, or VWe, Volkswagen India seeks to offer participants immersive encounters with the brand’s renowned German-engineered vehicles, including the five-star GNCAP-rated Virtus and Taigun, as well as the globally acclaimed Tiguan SUV.
The 1st Chapter: An Expedition to Ladakh
As part of the VWe initiative, Volkswagen India has launched The 1st Chapter: An Exhilarating Expedition to Ladakh. This curated lifestyle, self-driving expedition across the Himalayas and into Ladakh promises participants an unforgettable journey through stark yet serene landscapes. The expedition will be organized in two phases, scheduled between 9th-14th June and 18th-23rd June 2024.
Experience Like No Other
Participants in the VWe expedition will have the opportunity to experience driving Volkswagen’s top-of-the-line vehicles amidst the breathtaking backdrop of the Himalayas. From traversing the rugged terrain to immersing oneself in the rich cultural traditions of the region, the VWe expedition promises adrenaline-fueled adventures and encounters with local tastes and flavors.
A Word from Volkswagen
Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, expressed the brand’s dedication to providing customers and fans with unparalleled experiences. He emphasized Volkswagen’s belief that owning and driving a Volkswagen goes beyond mere transportation—it’s about embracing a unique lifestyle and fostering a sense of community among enthusiasts.
Join the Adventure
To be part of the Volkswagen Experiences expedition and explore the majestic landscapes of Ladakh, interested individuals can register on the official Volkswagen website.