Volkswagen India has joined hands with Kendriya Police Kalyan Bhandar, a government initiative dedicated to serving and retired personnel and their families
Empowering Those Who Protect and Serve
Volkswagen India, in its commitment to supporting the armed forces and their families, is extending its entire range of safe and German-engineered cars to beneficiaries of the KPKB scheme across India.
This initiative is designed to enhance the accessibility of Volkswagen’s portfolio, ensuring that those who protect and serve the nation can experience world-class mobility with a more reasonable price tag.
A Safer Journey with Volkswagen
The Volkswagen portfolio includes the 5-star GNCAP rated Virtus and Taigun for both adult and child occupant protection. Additionally, their global best-seller, the Tiguan, contributes to a comprehensive range of safe and reliable vehicles.
Kendriya Police Kalyan Bhandar
Established in 2006 by the Indian Government’s Ministry of Home Affairs, the KPKB system serves serving and retired members of Central Armed Police Forces and their families. The scheme extends its benefits to various security forces, including the Border Security Force, Central Reserve Police Force, Central Industrial Security Force, Indo-Tibetan Border Police, Sashastra Seema Bal, Assam Rifles, and more.
The KPKB operates through 119 Master Canteens and over 1,800 subsidiary bhandars, serving 35 lakh beneficiaries across India. This expansive reach ensures that the welfare initiative caters to the diverse needs of the armed forces and their families.
Our Take
By aligning with KPKB, Volkswagen India reaffirms its commitment to making a positive impact on the lives of those who tirelessly serve and protect the nation. This collaboration goes beyond selling cars; it is a testament to Volkswagen’s dedication to supporting the welfare and well-being of the armed forces and their families.