Hyundai Motor India Ltd. has emerged as a trailblazer in the connected car revolution with its cutting-edge technology – Hyundai Bluelink
The numbers speak volumes, with a remarkable surge from 5% in 2019 to an impressive 30% in 2023, contributing to over 5 lakh connected cars sold in just four years.
The Pinnacle of Connected Car Technology
Among the array of Bluelink-equipped vehicles, the Hyundai CRETA, Hyundai VENUE, and Hyundai i20 stand out as the flag bearers of this connected car trend. This surge in popularity is not without reason; it is a testament to the robust and futuristic technology embedded in the Bluelink platform.
A Visionary’s Perspective
Mr. Unsoo Kim, MD & CEO of Hyundai Motor India Ltd., expresses his views on this paradigm shift, stating, “Hyundai Motor India has cemented its position as a pioneer in futuristic technology and smart mobility with its connected car platform-Bluelink.” The introduction of Bluelink in 2019 marked a milestone, making Hyundai the first mass-segment car manufacturer to offer such a comprehensive ecosystem of connected car services.
Wonders of Bluelink
Bluelink isn’t just a feature; it’s a revolution in itself. Launched in 2019, this connected car platform is powered by AI, sporting an inbuilt SIM card and a 24×7 call center. It facilitates the seamless exchange of critical information between the car and its owner. Boasting 60+ connected functions, Bluelink covers everything from proactive alerts to SOS/emergency assistance, auto-crash notification, trip history, remote vehicle status, VR, value-added services, and more.
Future of Connected Cars in India
Bluelink’s overarching goal is to revolutionize the future of connected cars in India, offering not just connectivity but a lifestyle enhancement for customers on the go. The platform ensures safety, security, and convenience, providing quality time and ease of life for car owners.
Unveiling the Bluelink Subscription Launch
To further solidify its commitment to customers, Hyundai has rolled out the Bluelink subscription. In a generous move, the subscription is complimentary for the first three years, turning into a paid service thereafter.
Starting December 15, 2023, customers can seamlessly renew their subscription online through the Bluelink app or offline at their nearest dealership.
Elevating Customer Experience
Bluelink subscribers are in for a treat. Hyundai goes beyond the basics, offering exclusive deals, value-added services, driving scores, vehicle health reports, and more. The subscription plans, available for 1 year, 2 years, and 3 years, come at an attractive price point, ensuring a comprehensive and cost-effective connected car experience.