Royal Enfield recently launched an all-new campaign in partnership with their creative agency – Wieden+Kennedy India. The new campaign is aimed towards driving salience and awareness for their riding gear. Inspired from real riding experiences, Royal Enfield’s protective gear are designed to offer riders the confidence to push their boundaries and venture further to all kinds of terrain and any kind of weather.
Shot in the exacting and awe-inspiring locales of Darjeeling’s Lebong Valley, Maharashtra’s Hemalachi Tanda and Sikkim’s Yumthang Valley, the film captures Royal Enfield riders showcasing the authentic use of Royal Enfield Gear in extreme riding situations.
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Check out the promotional film below:
Commenting on the campaign, Samrat Som, Head – Apparels & Accessories, Royal Enfield said that the brand has been making riding gear for sometime now, and the idea of this campaign was to increase awareness for this category and the versatility of the range that the Company offer.
Apart from conceptualizing and creating the campaign, Wieden+Kennedy has also directed the film in-house, in a first for the agency and the brand. The campaign was recently launched on Royal Enfield’s social media platforms and digital channels.