- Vespa unveils its 2025 luxury scooter lineup in India, emphasizing a blend of classic design and modern technology.
- The new range includes the special-edition ‘Vespa Qala’ and advanced ‘Vespa Tech’ variants featuring keyless ignition and integrated navigation.
- The classic Vespa and Vespa S models receive aesthetic updates and vibrant color options.
Vespa announced a significant shift in its brand positioning within the Indian market, introducing a new range of luxury scooters that merge timeless design with contemporary features.
Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt Ltd, highlighted Vespa’s evolution from a mode of transport to a cultural icon, emphasizing its commitment to catering to a new generation of discerning customers.
2025 Vespa Product Portfolio
The updated lineup offers a variety of models to suit different customer preferences:
- Vespa and Vespa S: These models retain their classic charm with subtle design enhancements and a refreshed color palette. Available in both 125cc and 150cc engine options, they promise smoother acceleration and improved handling. The Vespa S variant introduces the ‘Vespa Oro,’ featuring a special gold tint reflecting India’s affinity for opulence.
- Vespa Tech and Vespa S Tech: Catering to tech-savvy riders, these variants are equipped with keyless ignition, a TFT smart dashboard, Bluetooth integration, and navigation capabilities. They are powered by updated 125cc or 150cc engines and come in select bold color options.
- Special Edition – Vespa Qala: Inspired by traditional Indian Mehendi motifs, the Vespa Qala is a unique blend of artistry and modernity. Available in both 125cc and 150cc configurations, it offers exclusivity for those seeking a distinctive ride.
Pricing and Availability
The new Vespa models are priced as follows (ex-showroom, Maharashtra):
- Vespa: Starting at ₹1,32,500
- Vespa S: Starting at ₹1,36,000
- Vespa Tech: Starting at ₹1,92,000
- Vespa S Tech: Starting at ₹1,96,000
The 2025 Vespa lineup will be available across all Vespa dealerships in India from February 25, 2025.
Competitors in the Market
In the luxury scooter segment, Vespa faces competition from models like the Honda Activa 125 Deluxe and the Suzuki Access 125 SE, which offer advanced features and competitive pricing. However, Vespa aims to distinguish itself through its iconic design, premium build quality, and the introduction of cutting-edge technology in its new models.
Final Thoughts
Vespa’s 2025 luxury scooter portfolio reflects a strategic move to blend its rich heritage with modern innovations, catering to the evolving tastes of Indian consumers. By offering a range of models that balance classic aesthetics with advanced features, Vespa seeks to solidify its position in the premium scooter segment.