- Mahindra introduces interactive showrooms featuring INGLO EV architecture, MAIA AI, and immersive audio experiences.
- Advanced after-sales service with predictive diagnostics, remote monitoring, and battery repair centers.
- Dedicated EV charging solutions under CHARGE.IN for seamless electric mobility.
Mahindra is redefining the car-buying and ownership experience with a next-gen, technology-driven retail and service network. The brand’s new showroom format offers an immersive, sensory-rich space designed to showcase its latest electric and ICE SUVs.
A New Era of Customer Engagement
Inspired by Mahindra’s Heartcore Design philosophy, the revamped dealerships go beyond traditional retail. Customers will experience:
- A deep dive into Mahindra’s EV technology, including the INGLO architecture and MAIA AI.
- The Sonic Studio Experience, featuring a 16-speaker, 1,400-watt Harman Kardon sound system with Dolby Atmos.
- Expert guidance from specialists with experience in premium and luxury brands.
The changes aim to create a premium, tech-first environment that blends futuristic design with interactive digital experiences.
Enhanced After-Sales with AI and Remote Diagnostics
Mahindra is also modernizing its service approach with AI-driven diagnostics and remote monitoring. The key upgrades include:
- Dedicated service bays for EVs, equipped with specialized tools and trained technicians.
- Predictive maintenance with Remote Vehicle Diagnostics (RVD) for proactive servicing.
- Battery Repair Centers strategically positioned across India for seamless EV battery care.
- 400 Mahindra Tech Experts, supported by engineers from Mahindra Research Valley, ensuring precision service.
These upgrades aim to minimize downtime, enhance efficiency, and improve the overall ownership experience.
Seamless EV Charging with CHARGE.IN
Mahindra is also launching CHARGE.IN, a dedicated EV charging vertical. With over 350 experts, the program will assist customers with:
- Home charger installations tailored to individual needs.
- Access to India’s fastest-growing DC charging network, ensuring uninterrupted EV usage.
Through the Me4U app, Mahindra offers real-time vehicle tracking, test drive scheduling, remote controls, and charging payment integration, making ownership easier.
Competitors and Market Impact
Mahindra’s move aligns with the growing focus on customer-centric retail experiences, similar to efforts by Tata Motors, Hyundai, and MG Motor, which have also introduced digital-first showrooms. The after-sales enhancements will position Mahindra against luxury brands like Mercedes-Benz and BMW, which offer concierge-style service and predictive diagnostics.
With EV adoption rising, seamless charging solutions and advanced service networks are becoming essential for automakers looking to dominate the segment.