Only yesterday we told you about the Vespa readying its mainstream offering, the Fly 125, which would make the brand more accessible to the people. In what seems like another attempt at democratization of the premium brand, the Italian company is offering a huge discount on its LX125 scooter. The company is currently offering its scooter for a price substantially lower than its Rs 74,000 OTR price tag for Mumbai. The price for the scooter is lower by Rs 6,500 to Rs 9,000 depending on the dealership you are buying it from, as our calls to a couple of dealerships suggested.
Vespa India’s official website is also talking about the offer, asking the customers to visit the nearest dealership and get more details. The offer is apparently a festive-season-only scheme, which is slated to get over in a limited time. From what we reckon, this may well be a ploy by the company to test the efficacy of reducing prices in the guise of a Festive Offer so as to gauge the potential of a future price slash for all seasons.
As goes without saying, it’s a great offer to grab with both hands. If you have been willing to buy the Vespa LX125, this is the right time. However, the machine, even with the discount retails at a substantially higher price than the rest of the options available. The premium positioning of the LX125 hasn’t quite worked Vespa wanted it to. The festive offer may just be a hint that the strategy is being corrected as we talk. We’re happy, as the ploy spells savings for the customers.