Tata Motors readies for the launch of Tata Curvv, unveiling in the second half, featuring diverse powertrains, notably the Nexon’s awaited 1.5L diesel engine.

Diverse Powertrains

Tata Motors, known for its innovation, is leaving no stone unturned with the Tata Curvv. While the electric and petrol versions have already grabbed headlines, the revelation of a diesel-powered Curvv adds another layer of excitement.

This strategic move positions Tata Motors to cater to a broader audience in the fiercely competitive midsize SUV segment.

Turbo-Petrol Debut with Curvv

The Tata Curvv is set to debut with a new direct-injection turbo-petrol engine, promising an exhilarating driving experience.

The sequential launch plan involves the Curvv EV taking the lead, followed by the diesel variant and the turbo-petrol, ensuring a well-paced introduction of this SUV marvel.

Diesel Power

For diesel enthusiasts, the Tata Curvv brings forth the trusted 1.5-litre diesel engine, delivering a robust 115hp and 260Nm of torque.

This engine, already proven in the Nexon, will be available with a choice of a 6-speed manual or an AMT, providing versatility to match varied driving preferences.

A Strategic Rivalry

Tata Curvv is a contender against heavyweights like the Hyundai Creta and Kia Seltos in the midsize SUV segment. With similar power outputs, the Curvv diesel variant joins an exclusive club, providing consumers with more choices in this dynamic market.

Commitment to Diesel Amidst Change

Despite the industry’s shift towards alternative fuels, Tata Motors recognizes the enduring appeal of diesel-powered vehicles, constituting 24 percent of the midsize SUV segment.

By offering diesel, electric, and petrol powertrains with the Curvv, Tata Motors aims to secure a significant market share in a segment with up to eight contenders.

Production Timeline and Sales Targets

Insider sources reveal that series production of the Tata Curvv is slated to commence around April this year at Tata Motors’ Ranjangaon plant near Pune.

With an ambitious sales target of approximately 48,000 units, Tata Motors envisions a robust presence for the Curvv in the SUV market.

Anticipated sales include around 12,000 units from the Curvv EV, highlighting the growing interest in electric vehicles.

Our Take

The Tata Curvv is not merely an SUV; it’s a testament to Tata Motors’ commitment to innovation and adaptability. With a diesel variant in the lineup, alongside electric and petrol options, the Curvv is poised to make a significant impact in the midsize SUV space.