British luxury car maker Bentley Motors has released the first official teaser of its upcoming SUV. The SUV is scheduled to hit the roads in the year 2016.
Dr Wolfgang Schreiber, Chairman and Chief Executive at Bentley Motors, said at a press conference in London, said: “It will create a completely new segment in the SUV market. It will be the most luxurious and powerful SUV on the market, setting it apart from any other SUV, true to the brand hallmarks of luxury, performance, quality and craftsmanship.”
Schreiber had earlier confirmed that the yet-to-be-named SUV will be the first car from the luxury car maker to boast of a hybrid powerplant. The SUV will be pitted against the top of the line Range Rover. Bentley is aiming at the long-wheelbase Range Rover Autobiography Black Edition, which was released recently.
The Bentley SUV has received 2000 pre-orders immediately after the concept was showcased at the 2012 Geneva Motor Show. “We had 2000 pre-orders [after the 2012 Geneva concept unveil],”revealed Schreiber. “Two thousand people who had no idea about the final design or the price, and said, ‘I’ll have one’.”
Bentley SUV Concept
The luxury car maker says they target to produce 15,000 units yearly by 2018, and will be hiring more 400 workers in Crewe to meet the growing demand. The SUV is a part of the company’s £800 million investment in new models and facilities development in the next three years. The company is expecting a minimum annual sales volume of 3000 SUVs.
Stay tuned to Motoroids for more updates on the upcoming Bentley SUV.