The Rolls Royce Wraith has shot up the exclusivity factor with the new Limited Edition Model. Termed as the Rolls Royce Wraith- Inspired by fashion, the sporty fast-back was unveiled at Pratt Institute in New York.
The new Wraith is stated to be honed by designers who drew inspiration colour palettes, materials and techniques used in the world of fashion. The car features a two-tone exterior colour scheme of Andalucian White and Arctic White with further colour accent choices to the customer in Jasmine, Tailored Purple or Mugello Red.
Interior has been embellished with Arctic White and Black interior colour scheme with special embroidery across the upholstery by way of special stitching and piping. The steering wheel too is unique and has been given a two tone composition with distinctive dashboard woodwork- the lacquering process which takes nine days to complete integrated with a unique bespoke clock.
The leather door panels have been welted across with a a colourful silk strip- a process which is said to be associated with a painstaking technique in bespoke tailoring.
Director of Design for Rolls-Royce Motor Cars- Giles Taylor says “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”
One can expect to pay approx £350,000 for the new Rolls Royce Wraith- Inspired by fashion limited edition car with more options being provided towards personalization as per the buyer’s taste.
The brand value of rolls has just gone down.