UM Motorcycles Makes its European Debut at INTERMOT 2016


After creating ripples in the Indian markets with its exciting product like for the value seekers, UM Motorcycles has now set its feet in Europe. The American motorcycle maker has expanded into 4 continents through a global distribution network currently exceeding 25 countries and 1200 stores. The company is now consolidating its presence in Europe with a product line-up specifically designed and crafted with European customers in mind.

UM Motorcycles presented at INTERMOT 2016 its European range of cruisers, sport, dual purpose, motard, adventure and scrambler models. In all the company showcased 11 models during its debut in the European market. UM’s DSR, Renegade and Xtreet series will soon be seen rolling on the streets of Europe.

The Company has already signed three exclusive importers (United Kingdom, Portugal and Spain). Um is taking the Intermot exhibition as an opportunity to meet some potential importers to cover other European countries. It’s a part of UM Motorcycles’ ambition to become one of the most recognized motorcycle brands in the world.


Our philosophy is to offer our clients an opportunity to ride an exciting, modern, unique motorcycle line up at a price that will be easy on the pocket” said Mr Juan Villegas, Global Director Business Development at UM International, LLC (USA). “We strive to design good quality recreational and transportation products, with the intention of bringing aspirational models to the daily life of smart users that do not want to overspend, but that at the same time don’t want to sacrifice a good riding experience on a unique bike…our Renegade line of Cruisers is a perfect example for those clients (men and women) who would love to cruise around on a comfortable American Chopper, but that may be deterred to buy a big, heavy and expensive bike, for those clients we have an excellent option in our Renegade series that start in the 125cc (EFI) engine size”.

UM was founded in the early 2000’s. Mr. Octavio Villegas Llano was instrumental in taking the company forward at a fast pace. His vision at UM is to provide fabulously designed motorcycles at affordable prices. In its lofty quest to become a world leader in the motorcycle industry, the company is banking on its network of suppliers and distributors along with offering quality, service, and value to its customers.

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