TVS Tyres, the popular Indian Two & Three Wheeler tyre brand in the country, recently revealed its new Ad Campaign ‘Letters’. This new multi-media campaign launched by TVS Tyres brings out the importance of hi-performance and toughness of the tyres in an emotional setting as the army jawan braves all kinds of difficult terrain riding on TVS Tyres to hand deliver letters from home to his fellow compatriots.
You can check out the video below and do feel free to let us know what you feel about this ad campaign by penning your thoughts in the comments section
TVS tyres ad crew has used a Bajaj pulsar for this ad? Interesting!!
There are two possibilities
1. They are brainless idiots, who might have thought we might overlook it.
2. They wanted show us, irrespective of the brand of bike TVS tyres can be used.
I go with No.1.